![]() “The mobile gaming press is getting the life squeezed out of it by the lack of advertising income,” he wrote, pointing to the same shift in marketing spend away from editorial sites, and calling for mobile games companies to consider also supporting the sites whose reviews are still valuable to them – for quoting in their marketing campaigns as independent praise, in particular. ![]() Journalist Jeff Scott, who founded app reviews site 148apps in 2008 and is currently rebuilding TouchArcade rival Slide To Play, expressed similar views to Hodapp in a widely-shared blog post in April. At the time of writing, two days after the campaign launched, 293 patrons have pledged a total of $4,158.25 a month as word spreads about the site’s situation. TouchArcade is aiming to generate $10k a month from supporters on Patreon to keep the site going. ![]() “The few that remain have significantly downsized, drastically reduced their content output, shifted to writing about more general topics in hopes of attracting more search traffic, and/or changed focus to becoming an events companies.” “Without financial support from developers buying advertising, some sites have closed,” he wrote. ![]() “In the face of this new style of game marketing, traditional advertising revenue has all but completely dried up, and TouchArcade is dying.”Įditor-in-chief Eli Hodapp elaborated on the impact for other sites covering mobile games in a blog post announcing the campaign. ![]()
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